Smoke and Whisky

Getting to know the face behind the brand

Smoke & Whisky was founded by the dynamic duo Fi & Ash McKnight, offering a unique twist on the traditional hat & clothing store concept. Located in the picturesque town of Maldon, this men’s version of their successful ladies hat bar & boutique, Urban Dust, has quickly become a beloved destination. Ash, a true local with roots tracing back five generations, and Fi, a city girl with a passion for fashion, have combined their talents to create an unforgettable experience for their customers.

Stepping into Smoke & Whisky is like stepping into the McKnight's home, where guests are welcomed with small town warmth and hospitality.
From the industrial racks brimming with stylish hats to the well-curated selection of clothing, every corner of the store exudes the couple's passion for their craft. 
Wait till you see the boot room!
Ash's expertise in horsemanship and Fi's eye for fashion have seamlessly intertwined to create a space that goes beyond selling merchandise - it offers an immersive experience that celebrates the art of dressing well.
Proud ambassadors of Maldon, Fi & Ash are eager to showcase the charms of their town to visitors, making it the perfect day trip from Melbourne.
Country hospitality is at the heart of Smoke & Whisky, where every customer is treated like a cherished guest. Come for the hats, stay for the experience - and leave with memories that will last a lifetime.

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